Corporate wellness is no longer a perk offered by the most exclusive Fortune 500 companies. In fact, according to research done by Rand Corporation, 69% of employers with more than 50 employees offer a wellness program. It’s a benefit that many prospective employees expect to see and consider a priority. Why is it so important to employees? The answer is simple, individuals are more aware of their personal well-being than ever before. When companies show a commitment to supporting well-being, employees are more likely to be loyal and engage more fully.

So, a workplace wellness benefit is important for attracting talent, but how you make sure what you offer is what’s in demand? Here are four ways to keep your corporate wellness program(s) competitive.

Always benchmark

In business, it’s always a good idea to check out what others are doing. Be aware of what your competitors are offering, as well as companies you admire from other industries. When you have a sense of what other companies are offering, you’ll better understand what employees expect and you’ll be in a better position to see how you can differentiate yourself from the rest.

Ask your workforce

You can never go wrong when you ask the very group you want to serve. Frequently poll your employees, as well as prospective employees on their experience with the programs you offer and what they’d like to see. Asking doesn’t commit you to delivering on their requests, but knowing what individuals would like to see helps you see if current programs align with those desires or not. According to a report created by Welltok, “56% of employees say the health and wellbeing programs offered by their employers are irrelevant, wasting company time and money. Delivering more personalized programming would motivate over 80% of employees to participate more, along with a variety of non-cash incentives like paid time off and massages...” Asking employees provides the insight needed to provide programs that are relevant — saving you time and money while improving the well-being of your workforce.

Keep a pulse on engagement

If you currently have a wellness program, do you know how much it is used? Understanding engagement will provide an indicator of whether your offerings are of interest to your workforce. Of course, lack of engagement could be due employees not being aware or understanding what is available. If, after considerable communication has been made, there is still poor engagement, if might be time to reevaluate what is being offered and how to boost interest through a change in offerings.

Keep HR professionals in the know

As they say, you don’t know what you don’t know. Your Human Resources department can’t be expected to know and understand industry best practices if they aren’t encouraged to learn more about those offerings and expectations. Increase your HR team’s awareness by supporting time spent researching offerings, attending conferences, etc. Being exposed to all that is offered in the corporate wellness industry will ensure you are implementing the initiatives that will be best for your company and culture. There are numerous possibilities — the more you know, the more likely you’ll find the wellness program approach that works for you!

Circling back to the Welltok survey, more than 60% of workers feel it’s important for companies to address wellness — and not just as it pertains to physical health, but it all areas of wellness. Take a good look at what you are offering today, or what you plan to provide, and make sure it effectively serves the individuals it is intended for. Learn how ClassPass Corporate provides the customized offering your workforce wants.

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