The importance of workplace wellness is indisputable. Prioritizing the wellness of your workforce is no longer a competitive advantage, it’s an expected value and benefit from today’s employees. Companies are seeing the results of these workplace wellness programs and are finding that the employees aren’t the only ones benefiting. These companies are experiencing increased workforce engagement and satisfaction, greater productivity and improved workplace place culture.
The key to truly achieving workplace wellness is understanding who your employees are and what they need. When companies understand their workforce, they can then provide a holistic approach to health, wellness and fulfillment. Studies show, companies that invest in their people find that the investment is returned in a happier, healthier, smarter and more innovative workforce.
What to look for in a workplace wellness vendor
Achieving workplace wellness will best be accomplished with the help of multiple vendors. This means choosing the right partners will play a key role in the success of your initiatives and the satisfaction of your employees. Budget and pricing are driving factors; however, there are other considerations you want to keep in mind as you piece together an effective wellness plan. As you engage in the process of vendor selection, consider the following questions: What does our workforce want? What are our expectations? What kind of functionality do we need and want? How will success be measured? How customizable is the offering? Read more about how you might approach each of these questions by reading this post on the topic.
How to get the word out about your workplace wellness programs
Communication and awareness are key for the successful implementation and adoption of your corporate wellness program. In a study conducted by the 2015 Harris Poll Nielsen Survey and published in an article for TLNT, it found that while 80.6 percent of those surveyed provided workplace wellness programs, only 45 percent of employees said they had been offered those programs. A common obstacle of workplace wellness programs is a lack of understanding, knowledge and/or awareness of what is offered. Make it a priority to highlight the benefits available and how to get involved using multiple mediums such as social media, newsletters, onsite information booths, websites, physical collateral, etc. In addition to adequate communication, make sure there are individuals on staff that are well versed in the details to answer questions and provide clear direction on the programs provided. Learn more strategies about how to effectively communicate about your workplace wellness programs to your employees in a way that will encourage participation in this article about workplace wellness communications.
Tracking the engagement of employees
Providing workplace wellness programs to your employees can result in a significant investment for the company. It’s critical that metrics are in place that determine the effectiveness of wellness programs so that changes can be made if necessary. Depending on how you choose to communicate and engage with employees regarding the benefits you provide, there are several metrics to keep a pulse on to analyze engagement levels. When leveraging electronic communications (e.g. landing pages, e-newsletters, etc.) measure unique click-throughs, sign-ups and responses. Monitor your social media posts that highlight your wellness programs. Be in communication with department leaders and follow-up after company-wide events or initiatives that involve workplace wellness. Learn more about tracking strategies in this post.
Boosting motivation for workplace wellness
There’s an assumption that if you create workplace wellness programs, the minute they launch it’ll be an overnight success. Not necessarily. In fact, even though most employees expect to have a company prioritize workplace wellness, many of those individuals will likely not immediately engage in the benefits provided. Boosting motivation requires the execution of strategies that include effective communication and messaging, peer involvement, an alignment of offerings with needs and an overarching focus on wellness in the culture. Motivation, desire and engagement will come if the benefits are relevant to the employees they are for. As opposed to just adopting the first workplace wellness options you find that seem good enough, companies that have created a thoughtful and tailored approach will be more successful in its execution.
It’s been proven, companies who make employee wellness a priority — and employees who make their own well-being a priority — experience significantly greater success. When companies are committed to workplace wellness, employees feel a sense of support and motivation that may not have existed before. In the end, workplace wellness equals success at the personal and corporate level. Learn more here about how ClassPass continues to be an effective aspect of successful workplace wellness programs across the world.